The Changing Face of Beauty and Cosmetics

Maintaining a youthful glow and natural elegance is a huge priority for many women, leading them to seek endless different treatments in order to preserve their looks. With an increase in media influence and its focus on beauty, this pressure is only getting more and more prevalent among women young and old. Alongside these pressures comes the influence to stay on trend with both beauty and makeup products – ensuring that you are up to date with all different looks and color palettes is necessary if you want to be taken seriously as a fashion-forward woman.

So, how can you keep up with the changing face of beauty and cosmetics?

Here are our five handy tips:

* Magazines – Online and Print

If you regularly read magazines, whether online or in physical copies, you can be sure to keep yourself updated with what is new and popular in the beauty industry. If you want to ascertain that you will always be on track, you can always sign up for a magazine subscription to make sure you never forget a copy. If you shop around online, you can find good offers and some include free beauty products, too!

* Beauty Counters

If you visit your local department store, you can book yourself a complete beauty makeover, where you can learn about the products that are best for your skin and complexion. If you want some information about a specific product, you can just pop in without an appointment and ask them for a demo – this can be a great way to ensure that a product suits you. Be sure to have a wander around the city before purchasing to view the product in various different light scenarios – the harsh lights in department stores can give a false appearance.

* Cosmetic Parties

There are various different cosmetic companies that hold cosmetic parties – a night where you can bring all the girls together and a professional makeup artist who will talk you through products. This can be a great environment to discover more about makeup or skincare products, in the comfort of your own home – some companies also offer giveaways and discounts on the night as well as bringing some medical options, into the home and demonstrating or even carrying out the process on you.

* Social Media

If you jump on the likes of Twitter or Facebook, there are plenty of ways you can keep on top of the new beauty trends. Twitter especially offers a unique format to interact with different brands, through giveaways, online customer service, and general beauty chats. Getting to know a brand through a social media site will give you a true insight into their image and help you figure out whether their products are for you.

* Bloggers

If a blogger does not like it – you should not buy it. Bloggers are becoming one of the most influential movements within the beauty industry. Search for a particular product that you are interested in on Google and look through some beauty reviews to get a true idea about the product’s worth. Look for bloggers with similar features to yourself – especially when looking for base products.

It has become obvious that the way women look at beauty and cosmetics has changed dramatically lately. Still, there is one important question I would like to ask you :

Simon Bowers has worked in the digital industry since 2010, writing articles for sites on everything from travel & holidays to fashion, beauty & finance. Simon is also a blogger in his spare time, writing about fashion, restaurants, and anything else that he finds interesting!

Photo credits: 123rf